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Halfway through the Dream Business program, Andrew starts to really see those broad initial business ideas begin to take serious shape. Getting sales for your product is one thing, the real value for your company long-term is understanding what drove that customer to buy your product and the clarity that creates for you & your business. You understand the value proposition of your product, you need to understand what piece(s) of that value is the true motivating factor to drive a customer to purchase. What his tells you, is how you should market your product. If you start marketing your product based on Value proposition X but in reality, people are buying it for reasons Y&Z you may be marketing your product in a completely convoluted way. Let the market speak to you! Also, keep a close eye on @WorkEvolved Facebook page this Wednesday, Andrew has something to share you may really want to keep your eyes open for!
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This week, Andrew just wants to remind you to get out of your own head! Seriously, stop overthinking things and stop making things too complicated! A lot of times you can get too caught up in thinking of the next few thousand steps of the idea or get lost in all the nuance of how it would work that, it may not even matter in the long run! For Andrew, just walking into a coworking space and getting around new people and breaking that routine is all you may need to reset and bust through those barriers that you may be coming to! Get outside, share that idea and let someone else ask you about it or articulate it differently. You'll be surprised by what sort of clarity this offers! The Hub is a really special place to Andrew...
-Mashup Lab -Awesome Foundation: South Shore -CO3 All those big ideas started in this place. So, there’s always been a special bond between CO3 & The Hub as Andrew, Dave, Tim, and Matt have nurtured the coworking & entrepreneurial cultures in their respective areas of the South Shore. So finally. Officially & formally: CO3 & The HUB are coming together to be a part of the same WorkEvolved Family. What is #WorkEvolved you ask? Well, it’s only that intense spirit of accelerated serendipity one can feel when their dreams begin to take shape. So, what does this mean for you? Well, welcome to the new coworking culture in the South Shore! You get: -1 Membership, 2 Awesome Locations to work from -Exciting entrepreneurial events happening in both locations -A little shared spirit to fuel the entrepreneurs of both locations Check out our new webpage where we’ll be bringing all the info of these two awesome locations under one roof! And, go follow us on each of our new social channels where, I’m sure you can figure out the handle: @WorkEvolved Not enough to get you hooked? Come check out one (or both!) of our awesome locations and see what accelerated serendipity can do for you and how you can #WorkEvolved Happy Monday everyone, Andrew here and I just wanted to recognize this Remembrance Day by giving a shoutout to our past & current veterans for being the ones to allow us the freedom to take our crazy entrepreneurial dreams! For me, when Mashup Lab started, I'd head out of the house and surround myself with entrepreneurs at least twice a week at The Hub. This routine I started was important to me, and to anyone who's really starting to try and get something off the ground, I think you should really look into figuring out how you can dedicate some of your much-needed time into putting your business forward. Starting a routine is the thing that I feel is really what allowed to get Mashup Lab started. It helped me get focused and get away from some of those distractions we may have at home. This week, I've actually got an interesting story to tell about how a friend of mine did this in the vlog this week. Also, stay tuned into our socials on Wednesday because I've got a big announcement to make, it's something I've been working on for a while now!! This Monday, Andrew wanted to talk about goal-setting, and what he teaches his #DreamBusiness entrepreneurs on Day 1 of the program! What Andrew does is break down his goals into what sort of categories of the business they fall under. From this, it's super easy to figure out how to plot them into your 90-day plan and, how they're interconnected. Meaning, what do you need to do in the first 30 days, in order to achieve what you want to do in 60 days which allows you get to those bigger 90 day goals! How he breaks down the goals of his business is into these five categories: -Customer Discovery: Figuring out who it is that your business will interact with -Product/Service Development: Figuring out how your company will make money and what it will sell -Partnerships: Who you need on your side to help push your business forward -Marketing: Figuring out how you're going to get your product or service to your customers -Finances: What sort of financial help you need in order to achieve your goals Figuring out how your goals fall into these categories allows you to reflect on THREE main objectives you would like to achieve in those 90 days! Or, take a page out of Andrew's book (pun intended) and get yourself a Best-Self Journal (the guy can't stop raving about it). There are kinds of tools out there for you to visualize your goals and get working at them! We'd also like to shoutout another one of our #DreamBusiness graduates, Sober Island Brewing Co. they're trying to expand their business' product line and they need your help! Check them out: https://www.kickstarter.com/projects/1436872276/sober-island-brewing-company-0 |
Rural PerspectiveWorking with over 1,000 Entrepreneurs starting and growing businesses from rural communities gives you perspective. Here is where I share the things I'm learning through my work with Mashup Lab. This is my Rural Perspective; I'd love to hear yours. Archives
January 2019
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