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MASHUP LAB
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  • ABOUT
  • VIRTUAL BUSINESS INCUBATOR
    • Graduates
  • ACTIVATION EVENTS
    • Idea Challenge
    • SPEAKING ENGAGEMENTS
    • MASHUP WEEKENDS
    • ONE-ON-ONE SESSIONS
    • CO-WORKING MEETUPS
  • CO-WORKING
  • Entrepreneurs
  • CONNECT

ABOUT MASHUP LAB

"If you're working on an idea for a new business, looking to breath new life into an existing business, or looking to activate entrepreneurship in your rural community...you've come to the right place."

-Andrew Button
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I’ve spent my whole life in rural communities; I grew up in a small town in Newfoundland and my entire career has been spent helping people start and grow companies from rural places.

We could be doing so much more. And we NEED to be doing more.

The world is talking about innovation, and ingenuity, and resilience. What we know is that all of those things are cooked into the DNA of rural people. We’ve HAD to be resourceful, we’ve HAD to be resilient, we’ve HAD to innovate because we’ve needed to do those things to survive and we haven’t had access to the same resources and supports found in our urban centres. 

It is because of those things that I really see the potential of those rural places, we just need to put some focus, structure and processes around unleashing that potential and expanding the horizon of the opportunities.

So I’ve seen and experienced what is possible for rural. BUT I also seen a lack of urgency, and the wasted and misallocated resources, and entrepreneurial talent tucked away in those rural communities that has yet to be activated, which I believe is absolutely tragic.

Seeing those rural communities thrive and seeing that entrepreneurial talent unleashed on to the world is really what drives me and gets me out of bed in the morning.

I share that with you, just to give you some context of this idea for Mashup Lab comes from; it really comes from a place of being a rural person, seeing the entrepreneurial talent and innovative mindset in those rural communities, and getting fired up about unlocking the potential of rural.

So I started Mashup Lab six years ago with an obsessive focus on one thing: unleashing the potential of rural communities.
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We do that in three ways...

We run events
We create rural co-working spaces, and 
We have a virtual business incubation program.

~ Andrew Button, Founder & CEO


​OUR STORY...OUR IMPACT

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​In 2014, Andrew Button founded Mashup Lab to be a for-more-than-profit company that activates rural ideas, and turn them into great businesses.

That same year, Andrew launched a chapter of the Awesome Foundation (www.awesomesouthshore.ca) in his community, that today have given away over $60,000 total in $1000 chunks to people to do something awesome.

Andrew has since gone on to launch a community of 3 co-working  spaces for freelancers, entrepreneurs and independents in the South Shore under the brand WORKEVOLVED. 
WorkEvolved (www.workevolved.ca)

Andrew's work with over 2,000 Entrepreneurs located in rural communities has convinced him that great ideas can come from anywhere. His passion and energy is focused on one thing: unleashing the entrepreneurial potential in rural communities that has yet to be inspired into action.

We're tackling the challenge of rural-economic development head-on because we know that:

 RURAL COMMUNITIES ARE POCKETS OF UNTAPPED ENTREPRENEURIAL POTENTIAL!!
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​OUR TEAM

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Nicole Knickle-Hatt
business partner
Coming from a career in the advertising agency world, Nicole oversees all company projects, her own family run business and 3 kids... So she knows a thing or two about how to get things done!
connect w/ me
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Andrew Button
Founder & CEO
After a career in business and economic development organizations, He moved from being a ‘cheerleader’ of entrepreneurship to
creating Mashup Lab, for entrepreneurs.

connect w/ me

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