Why would you pitch if you’re not doing it for money?
By going through the process of developing a formal pitch, it forces you to be CONCISE about your business.
You don’t have to tell EVERYTHING about the business.
Allow the person you’re speaking to ask you what it is that most interests them about your business.
What you’re trying to do when pitching is figure out how YOU want to tell YOUR story.
You can use this when you:
-Bring a new partner on board
-Hire your first employee
-Try to get your business connected a channel partner/association
Seeing a recent Dream Business graduate walk in to CO3 and another entrepreneur asks them what they do and they nail it in 3-4 sentences, and the people get it? The power of that is huge!
Want to see this in action?
Mashup Lab will be hosting a Celebration Night for our most recent Nova Scotian cohort of the #DreamBusiness program at CO3 on December 13th at 7pm
Halfway through the Dream Business program, Andrew starts to really see those broad initial business ideas begin to take serious shape.
Getting sales for your product is one thing, the real value for your company long-term is understanding what drove that customer to buy your product and the clarity that creates for you & your business.
You understand the value proposition of your product, you need to understand what piece(s) of that value is the true motivating factor to drive a customer to purchase.
What his tells you, is how you should market your product. If you start marketing your product based on Value proposition X but in reality, people are buying it for reasons Y&Z you may be marketing your product in a completely convoluted way.
Let the market speak to you!
Also, keep a close eye on @WorkEvolved Facebook page this Wednesday, Andrew has something to share you may really want to keep your eyes open for!
This week, Andrew just wants to remind you to get out of your own head!
Seriously, stop overthinking things and stop making things too complicated!
A lot of times you can get too caught up in thinking of the next few thousand steps of the idea or get lost in all the nuance of how it would work that, it may not even matter in the long run!
For Andrew, just walking into a coworking space and getting around new people and breaking that routine is all you may need to reset and bust through those barriers that you may be coming to!
Get outside, share that idea and let someone else ask you about it or articulate it differently.
You'll be surprised by what sort of clarity this offers!
The Hub is a really special place to Andrew...
-Awesome Foundation: South Shore
All those big ideas started in this place.
So, there’s always been a special bond between CO3 & The Hub as Andrew, Dave, Tim, and Matt have nurtured the coworking & entrepreneurial cultures in their respective areas of the South Shore.
So finally. Officially & formally: CO3 & The HUB are coming together to be a part of the same WorkEvolved Family.
What is #WorkEvolved you ask? Well, it’s only that intense spirit of accelerated serendipity one can feel when their dreams begin to take shape. So, what does this mean for you?
Well, welcome to the new coworking culture in the South Shore! You get:
-1 Membership, 2 Awesome Locations to work from
-Exciting entrepreneurial events happening in both locations
-A little shared spirit to fuel the entrepreneurs of both locations
Check out our new webpage where we’ll be bringing all the info of these two awesome locations under one roof!
And, go follow us on each of our new social channels where, I’m sure you can figure out the handle:
Not enough to get you hooked? Come check out one (or both!) of our awesome locations and see what accelerated serendipity can do for you and how you can #WorkEvolved
Happy Monday everyone, Andrew here and I just wanted to recognize this Remembrance Day by giving a shoutout to our past & current veterans for being the ones to allow us the freedom to take our crazy entrepreneurial dreams!
For me, when Mashup Lab started, I'd head out of the house and surround myself with entrepreneurs at least twice a week at The Hub. This routine I started was important to me, and to anyone who's really starting to try and get something off the ground, I think you should really look into figuring out how you can dedicate some of your much-needed time into putting your business forward.
Starting a routine is the thing that I feel is really what allowed to get Mashup Lab started. It helped me get focused and get away from some of those distractions we may have at home. This week, I've actually got an interesting story to tell about how a friend of mine did this in the vlog this week.
Also, stay tuned into our socials on Wednesday because I've got a big announcement to make, it's something I've been working on for a while now!!
This Monday, Andrew wanted to talk about goal-setting, and what he teaches his #DreamBusiness entrepreneurs on Day 1 of the program!
What Andrew does is break down his goals into what sort of categories of the business they fall under. From this, it's super easy to figure out how to plot them into your 90-day plan and, how they're interconnected. Meaning, what do you need to do in the first 30 days, in order to achieve what you want to do in 60 days which allows you get to those bigger 90 day goals!
How he breaks down the goals of his business is into these five categories:
-Customer Discovery: Figuring out who it is that your business will interact with
-Product/Service Development: Figuring out how your company will make money and what it will sell
-Partnerships: Who you need on your side to help push your business forward
-Marketing: Figuring out how you're going to get your product or service to your customers
-Finances: What sort of financial help you need in order to achieve your goals
Figuring out how your goals fall into these categories allows you to reflect on THREE main objectives you would like to achieve in those 90 days! Or, take a page out of Andrew's book (pun intended) and get yourself a Best-Self Journal (the guy can't stop raving about it). There are kinds of tools out there for you to visualize your goals and get working at them!
We'd also like to shoutout another one of our #DreamBusiness graduates, Sober Island Brewing Co. they're trying to expand their business' product line and they need your help!
Check them out:
Lynnette Curtis's wraps are reusable beeswax food wraps, and the growing buzz around them are a testament to both her can-do mentality and good fortune in making a bee-line for an untapped and growing market in Nova Scotia.
In 2015, when a friend gave her a Christmas gift of reusable beeswax food wraps a western-Canadian company produced, Lynnette was intrigued.
She had always prided herself on being environmentally conscious, and she had never heard of such things.
She began experimenting with her own wraps, using them to wrap her and her husband's son's sandwiches for school and in other instances where typically plastic wrap is used.
Lynnette is certified in wellness techniques such as foot reflexology, aromatherapy and reiki, and she also used to make soaps and body care products.
The idea of producing the wraps for sale here began to take hold.
In May, she made a pitch to the Awesome Foundation South Shore, hoping to earn one of its monthly $1,000 awards, but it would take her to the June meeting before she was successful.
Lynnette credits the Awesome Foundation's money for giving her the ability to buy supplies, such as organic cotton and beeswax, so she could produce the wraps in bulk and pitch them at the farmers' markets.
After dabbling in the farmers' markets over the summer, Lynnette went on to start a full time job in September working as a teaching assistant, and juggled the wrap production on the side.
In time, she received a call from the Awesome Foundation's dean, Andrew Button, who also owns the businesses Mashup Lab and co-working space in Bridgewater called C03. Andrew had to have her to join Mashup Lab's #DreamBusiness program!
To see original article from LighthouseNOW: click here
Continuing the discussion around our blog post on Friday(read here: http://www.mashuplab.ca/…/mashup-weekend-yarmouth-innovatio…), Andrew wanted to share his thoughts on our current framing of what it means to be innovative.
After an inspiring Wisdom Of The Crowd session at CO3 a few weeks back and our most recent Mashup Weekend: Yarmouth, NS. Innovation can be as simple as sharign thoughtful critiques that will help someone take their business forward.
Being included in both the Rural & Cape Breton Innovation Districts our context for the term innovation is much different then the usual thoughts of a new device or a new machine, this ABSOLUTELY is innovation. These types of innovations are what is kick-starting our #DreamBusinessprogram into high-gear (register here: http://www.mashuplab.ca/dreambusiness.html)
However, What we encourage is that innovation can be seen also, from a much broader perspective! At our last Wisdom Of The Crowd session we took someone's cupcakes & bagels that were brought into CO3 and were asked the question how do I start a business out of this??
Well, In a matter of 20 minutes, the entrepreneurs that were in the crowd came up with 4 or 5 innovative business models that could help her make money right away. Leaving the talented baker with plenty to work towards!
The point is: these types of innovations are being excluded from the BROADER CONVERSATION OF INNOVATION!
If you'd like to see some RURAL INNOVATION in action, come to our next Wisdom Of The Crowd session happening t
omorrow at CO3, register here:
Sometimes, the ideas posed at #MashupWkd all share a similar theme. In Yarmouth, this was definitely the case as many of the ideas were centred on a well-known problem that happens in fishing communities: Herring boxes and how they’re discarded. Simple, cardboard, wax covered herring boxes. That, when finished are thrown into the garbage and more than likely end up in a landfill at the end of their lifecycle. Recognizing the obvious problem that this causes, Mashup Lab was excited to hear some of the innovative ideas that were pitched to combat this issue. We had many NSCC students together at Ignite Labs in NSCC Burridge campus that had simple, creative ideas and worked together to tackle the problem these herring boxes are creating if not utilized more mindfully.
One of the group’s ideas had a tourist-centred approach as they hoped to up-cycle the cardboard and repurpose it for novelty items with a distinctive Nova Scotian flare. Another team in the room wanted to change how the cardboard ended its life and eliminate the waste associated with the product altogether. With teams created the students worked collectively all weekend to push those ideas forward.
Teams worked on their business models Friday evening and then returned in the morning to get back to work. What Mashup Lab saw from this group of students was a pedal-to-the-metal approach all weekend so that their potential businesses and products would be as shaped as possible when presenting to the panel of entrepreneurial judges at the end of the event. What we observed from these students was nothing but inspiring, which could be easily seen be their hard work and pure focus on helping solve a problem in their community.
The group that hoped to create tourist-aimed novelty products with the cardboard were on the phone sourcing contacts that would be able to print on their wax-coated cardboard and coming up with designs to be printed. Also, hard at work on their business model canvas to ensure that their products would deliver on the type of relationship their potentials customers would expect.
The other group had an idea to turn the herring boxes’ cardboard into a combustible fire starter product that could be utilized in the campground fire pit. The group was hard at work creating prototypes of their product that they hope they could take to market. Working together to create a mini production line so they could present as many prototypes as possible was interesting to watch, to say the least!
After working on these ideas for over 12 hours over the course of one weekend, it was time to present! Both groups were ready to stand up in front of the crowd we had at Ignite Labs and share what they were working on!
The panel of entrepreneurs we had as judges were really inspired by the ideas these students had shared in order to help solve a real issue their community was facing. The feedback that they were given was exploratory for both groups. For the first group, why does the product need to be only branded as Nova Scotian, as herring is fished all across the Atlantic provinces, they could expand the scope of their brand even further… amazing! Then the group that hoped to turn the herring boxes into a combustible product were asked why specifically towards campgrounds? That’s a product that could provide heat and warmth to customers, year-round!
It’s amazing to see what can come out of a weekend where people take the time to share ideas, work together and put things into practice that can turn real-world into viable business ideas! See you at the next #MashupWkd!
After a successful Mashup Weekend held in Yarmouth at NSCC Burridge campus' Ignite Labs, Andrew had a few things to say about what it means to have an idea evolve.
Far too often entrepreneurs fall victim to the belief that their first idea is their best idea. When you open up and let others hear what it is you're working on, it allows them to share ways that your idea could be better or more concise.
The more you can share your idea and the more input that other's can have on it the stronger the idea becomes. Also, the viability of the idea gets to a whole new level!
Listen to what Andrew had to say during #MashupWkd below:
Working with over 1,000 Entrepreneurs starting and growing businesses from rural communities gives you perspective. Here is where I share the things I'm learning through my work with Mashup Lab. This is my Rural Perspective; I'd love to hear yours.